“We continue to hear and see stories from around the world of how entrepreneurs and businesses are remaining resilient, everything from now offering virtual fitness classes to coaching and teaching students through Facebook LIVE.
We know that businesses may experience unexpected challenges during this time, and we’re committed to providing as much support as possible.” “When businesses thrive, their communities and local economies do too,” says Nunu Ntshingila, Regional Director of Facebook Africa.
Here are five things that entrepreneurs of small businesses can consider while they plan their shutdown strategies:
1. Making customers’ safety priority
Stay up to date by following credible, official sources such as the World Health Organization (WHO) and the government health department so you can respond quickly to changes that could affect you or your customers.
2. Staying in touch with your customers
You can share important information with your customers using email, your website or social media messaging platforms. You might include information about the measures you’re taking to make your premises or products safe, or how you will handle customer inquiries if there are expected delivery delays.
3. Engage via online events
In case of any postponement or cancellation of your previously planned events as a result of the trending pandemic outbreak, connect with your customers directly on their phone with an online webinar, organize live sessions using social channels, record videos and podcasts, and leverage social media posts and instant messaging.
4. Make a customer service plan available
To be responsive and transparent with your customers during these challenging times, prepare for incoming questions and requests. Consider drafting responses for your emails or set up instant-reply messages with information you expect your customers will be looking for.
5. Providing FAQs
Prepare a list of frequently asked questions about the pandemic will go a long way. A list of responses for questions your customers are likely to ask and provide as much detail answers and reassurance.
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